000			00940cam a2200277 4500
001			u28747
003			KWAREICT
005			20211009065249.0
008			151220s2006 maua b 001 0 eng d
020			_a9780071244961
035			_a(Kwareict) u28747
040			_cKwareTech
082	0	0	_a658.8 _221 _bZ V S
100	1		_aZeithaml, Valarie A.
245	1	0	_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250			_a4th ed.
260			_aBoston, [Mass.] ; _a London : _b McGraw-Hill, _cc 2006.
300			_axxvii, 708 p. : _b ill. ; _c 26 cm.
500			_aCollection subset: Management and Business Studies
504			_aIncludes bibliographical references and index.
650		4	_aService industries _x Marketing.
650		4	_aCustomer services _x Marketing.
700	1		_aBitner, Mary Jo.
700	1		_aGremler, Dwayne D.
942			_2ddc _cBOOK
999			_c6118 _d6118