000			00905cam a2200265 4500
001			u27189
003			KWAREICT
005			20210915072559.0
008			141214n2008 vp a b 001 0 eng u
020			_a9780071101103
035			_a(Kwareict) u27189
040			_cKwareTech
082	0	4	_a658.8 C J B 221
100	1		_aCannon, Joseph P. _c(Assistant professor of marketing)
245	1	2	_aBasic marketing : _b a global-managerial approach / _cJoseph P Cannon .
250			_a 16th ed.
260			_a Boston, [Mass.] ; _a London : _b McGraw-Hill Irwin, _c c2008.
300			_a1 v. (various pagings) : _b col. ill., col. maps ; _c 28 cm.
500			_aFolded chart perf-bound into book.
504			_aIncludes bibliographical references and index.
650	0	4	_aMarketing.
700	1		_aPerreault, William D., _c Jr.
700	1		_aMcCarthy, E. Jerome _q (Edmund Jerome)
942			_2ddc _cBOOK
999			_c4423 _d4423