000			00761cam a2200241 4500
001			u26982
003			KWAREICT
005			20210909123750.0
008			141202n2010 vp a b 001 0 eng u
020			_a9780136094234
035			_a(Kwareict) u26982
040			_cKwareTech
082	0	4	_a658.83 M N M 221
100	1		_aMalhotra, Naresh K.
245	1	2	_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra.
250			_a6th ed.
260			_aUpper Saddle River, N.J. ; _aLondon : _bPearson Education, _c2010.
300			_a929 p. : _bill., ports. ; _c28 cm.
504			_a Includes bibliographical references (p. 866-905) and index.
650	0	4	_aMarketing research.
650	0	4	_aMarketing research _x Methodology.
942			_2ddc _cBOOK
999			_c4186 _d4186