000			00906cam a22002774a 4500
001			u14526
003			KWAREICT
005			20220420114530.0
008			120221s2007 maua b 001 0 eng
020			_a0073101265 (alk. paper)
020			_a9780073101262
035			_a(Kwareict) u14526
040			_cKwareTech
082	0	4	_a659.1 _bB G A _222
100	1		_aBelch, George E. _q(George Edward), _d1951
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a7th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2007.
300			_axxvi, 820 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references (p. 763-789) and indexes.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
942			_2ddc _cBOOK
999			_c18444. _d18444