000			00834cam a2200265 4500
001			u24301
003			KWAREICT
005			20210803211252.0
008			131008n2011 vp a b 001 0 eng u
020			_a9781412981491
035			_a(Kwareict) u24301
040			_cKwareTech
082	0	4	_a658.8
100	1		_aLee, Nancy, _d 1945- _eauther
245	1		_aSocial marketing : _b influencing behaviors for good / _c Nancy R. Lee, Philip Kotler.
250			_a4th ed.
260			_aThousand Oaks, Calif. : _b SAGE Publications, _c 2011.
300			_axi, 502 p. : _b ill. ; _c 24 cm.
500			_aPrev. ed. entered under: Kotler, Philip.
504			_aIncludes bibliographical references and indexes.
650	0	4	_aSocial marketing.
650	0	4	_aBehavior modification.
700	1		_aKotler, Philip.
942			_2ddc _cBOOK
999			_c1447 _d1447