000 01358cam a2200277 4500
001 u24296
003 KWAREICT
005 20210802234424.0
008 131008n2013 nyua b 001 0 eng u
020 _a9780273767480
035 _a(Kwareict) u24296
040 _cKwareTech
082 0 4 _a658.4012
100 1 _aDavid, Fred R.
_eauther
245 1 _aStrategic management concepts :
_b a competitive advantage approach /
_c Fred R. David.
246 3 _aStrategic concepts management
250 _a14th ed.
260 _aBoston :
_b Pearson,
_c 2013.
300 _axiv, 386 p. :
_b col. ill. ;
_c 28 cm.
500 _aPreviously published under title: Strategic management.
504 _aIncludes bibliographical references and indexes.
505 _aa Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
650 0 4 _aStrategic planning.
650 0 4 _aStrategic planning
_v Case studies.
942 _2ddc
_cBOOK
999 _c1440
_d1440