TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780071244961
U1  - 658.8  21
PY  - 2006///
CY  - Boston, [Mass.],  London
PB  -  McGraw-Hill
KW  - Service industries
KW  -  Marketing
KW  - Customer services
N1  - Collection subset: Management and Business Studies; Includes bibliographical references and index
ER  -