Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 4th ed. 
 - Boston, [Mass.] ;   London :   McGraw-Hill,  c 2006. 
 - xxvii, 708 p. :   ill. ;   26 cm. 
<br/><br/> Collection subset: Management and Business Studies 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071244961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing.<br/>Customer services -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / Z V S