TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780137006694
U1  - 658.8 K P P 221 
PY  - 2010///
CY  - Upper Saddle River, N.J. : , London : 
PB  - Prentice Hall ; , Pearson Education [distributor], 
KW  - Marketing
N1  - Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2008; ncludes bibliographical references and index
ER  -