Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 13th ed., Global ed. 
 - Upper Saddle River, N.J. :   London :   Prentice Hall ;   Pearson Education [distributor],   2010. 
 - 1 v. (various pagings) :    ill. (chiefly col.) ;    28 cm. 
<br/><br/> Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2008. 
<br/><br/>ncludes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780137006694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 K P P 221