Armstrong, Gary  <br/><br/>
Marketing :   an introduction /  
Gary Armstrong, Phil Kotler. 
 - 8th ed. 
 - Upper Saddle River, N.J. :   Pearson/Prentice Hall,   c2007. 
 - xxxii, 522, [100] p. :   col. ill. ;   28 cm.  +1CD ROM (4/3 4in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780131865914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8    / A G M