TY  - BOOK
AU  - Mooradian,Todd A.
AU  - Matzler,Kurt
AU  - Ring,Lawrence J.
TI  - Strategic marketing / 
SN  - 9780137136971
U1  - 658.802 M T S 221 
PY  - 2012///
CY  -  Upper Saddle River, N.J. ; , Harlow : 
PB  - Pearson Education, 
KW  - Marketing
KW  -  Management
KW  - Strategic planning
N1  - "International edition"--Cover;  Includes bibliographical references and index
ER  -