Mooradian, Todd A. <br/><br/>
Strategic marketing /  
by Todd Mooradian, Kurt Matzler, Lawrence J. Ring. 
 - Upper Saddle River, N.J. ;   Harlow :   Pearson Education,   2012. 
 - xxiv, 384 p. :   ill. ;   24 cm. 
<br/><br/> "International edition"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780137136971 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802 M T S 221