TY  - BOOK
AU  - Cannon,Joseph P.
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing : : a global-managerial approach 
SN  - 9780071101103
U1  - 658.8 C J B 221 
PY  - 2008///
CY  -  Boston, [Mass.] ; ,  London : 
PB  -  McGraw-Hill Irwin, 
KW  - Marketing
N1  - Folded chart perf-bound into book; Includes bibliographical references and index
ER  -