TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136094234
U1  - 658.83 M N M 221 
PY  - 2010///
CY  - Upper Saddle River, N.J., London
PB  - Pearson Education
KW  - Marketing research
KW  -  Methodology
N1  -  Includes bibliographical references (p. 866-905) and index
ER  -