Marketing research : an applied orientation /
Naresh K. Malhotra.
- 6th ed.
- Upper Saddle River, N.J. ; London : Pearson Education, 2010.
- 929 p. : ill., ports. ; 28 cm.
Includes bibliographical references (p. 866-905) and index.
9780136094234
Marketing research. Marketing research -- Methodology.