TY  - BOOK
AU  - Moore,Edward H.
AU  - Bagin,Don
AU  - Gallagher,Donald R.
AU  - Bagin,Don
TI  - The school and community relations
T2  - The Allyn & Bacon educational leadership series
SN  - 9780137072514 (alk. paper)
U1  - 371.190973 22
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Community and school
KW  - United States
KW  - Schools
KW  - Public relations
KW  - Communication in education
N1  - Bagin's name appears first in 9th ed; Includes bibliographical references and index; The importance of public relations -- Public character of the school -- Understanding the community -- Policies, goals, and strategies -- Administering the program -- The communication process -- Communicating with internal publics -- Communicating with external publics -- Crisis communication -- Communication about school services and special events -- Working with the press -- Radio, television, exhibits, and presentations -- Preparing online communications -- Preparing published materials -- Conducting special issue campaigns -- Communicating school finance issues -- Assessment and accountability
ER  -