Moore, Edward H.  1953 <br/><br/>
The school and community relations / 
Edward H. Moore, Don Bagin, Donald R. Gallagher. 
 - 10th ed. 
 - Upper Saddle River, N.J. :  Pearson,  c2012. 
 - xii, 308 p. :  ill. ;  24 cm. 
 - The Allyn & Bacon educational leadership series .
<br/><br/> Bagin's name appears first in 9th ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The importance of public relations -- Public character of the school -- Understanding the community -- Policies, goals, and strategies -- Administering the program -- The communication process -- Communicating with internal publics -- Communicating with external publics -- Crisis communication -- Communication about school services and special events -- Working with the press -- Radio, television, exhibits, and presentations -- Preparing online communications -- Preparing published materials -- Conducting special issue campaigns -- Communicating school finance issues -- Assessment and accountability. 
<br/><br/><label>ISBN: </label>9780137072514 (alk. paper) 0137072511 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Community and school--United States.<br/>Schools--Public relations--United States.<br/>Communication in education--United States.
<br/><br/><label>Dewey Class. No.: </label>371.190973  / M E S