Sargeant, Adrian. Marketing management for nonprofit organizations / Adrian Sargeant. - 3rd ed. - Oxford ; New York : Oxford University Press, 2009 1430. - xix, 498 p. : ill., plans ; 25 cm. Includes bibliographical references and index. ISBN: 9780199236152 0199236151 Subjects--Topical Terms: Nonprofit organizations--Marketing. Dewey Class. No.: 658.8 / S A M