Palmer, Adrian. <br/><br/>
Introduction to marketing :  theory and practice / 
Adrian Palmer. 
 - 2nd ed. 
 - Oxford ;  New York :  Oxford University Press,  2009  1430. 
 - xxiii, 551 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>What is marketing? - The marketing environment - Socially responsible marketing - Buyer behaviour and relationship development - Marketing research - Segmentation, positioning, and targeting - Competitor analysis and brand development - Developing the product - Pricing - Channel intermediaries - Marketing communications - Managing the marketing effort - Global marketing. 
<br/><br/><label>ISBN: </label>9780199557448 0199557446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P A I