Belch, George E.  1951 <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 7th ed. 
 - Boston :  McGraw-Hill Irwin,  c2007. 
 - xxvi, 820 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 763-789) and indexes. 
<br/><br/><label>ISBN: </label>0073101265 (alk. paper) 9780073101262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / B G A