TY  - BOOK
AU  - Peter,J.Paul .
AU  - Olson,Jerry C.
TI  - Consumer behavior & marketing strategy
SN  - 9780071267816
U1  - 658.8342 P J C 21
PY  - 2010///
CY  - Boston
PB  -  McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -