Hooley, Graham. <br/><br/>
Marketing strategy & competitive positioning / 
Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud. 
 - 5th ed 
 - Harlow, UK :   Pearson Financial Times/Prentice Hall,   2012. 
 - 578 p. :   illustrations.    26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273740933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing -- Management.<br/>Industrial Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 H G M