TY - BOOK AU - Smith,Mickey C. TI - Pharmaceutical Marketing in the 21st Century / SN - 9780789002075 U1 - 615.10688 21 PY - 2011/// CY - New York ; , London : PB - informa healthcare, KW - Drugs KW - Marketing KW - Pharmaceutical industry N1 - Includes bibliographical references and index ER -