TY  - BOOK
AU  - Lee,Nancy
AU  - Kotler,Philip
TI  - Social marketing : :  influencing behaviors for good / 
SN  - 9781412981491
U1  - 658.8  
PY  - 2011///
CY  - Thousand Oaks, Calif. : 
PB  -  SAGE Publications, 
KW  - Social marketing
KW  - Behavior modification
N1  - Prev. ed. entered under: Kotler, Philip; Includes bibliographical references and indexes
ER  -