Lee, Nancy,    1945- <br/><br/>
Social marketing :    influencing behaviors for good /  
Nancy R. Lee, Philip Kotler. 
 - 4th ed. 
 - Thousand Oaks, Calif. :    SAGE Publications,    2011. 
 - xi, 502 p. :    ill. ;    24 cm. 
<br/><br/> Prev. ed. entered under: Kotler, Philip. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781412981491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>Dewey Class. No.: </label>658.8