TY - BOOK AU - David,Fred R. TI - Strategic management concepts : : a competitive advantage approach / SN - 9780273767480 U1 - 658.4012 PY - 2013/// CY - Boston : PB - Pearson, KW - Strategic planning KW - Case studies N1 - Previously published under title: Strategic management; Includes bibliographical references and indexes; a Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how? ER -