David, Fred R. <br/><br/>
Strategic management concepts :    a competitive advantage approach /  
 Strategic concepts management 
Fred R. David. 
 - 14th ed. 
 - Boston :    Pearson,    2013. 
 - xiv, 386 p. :    col. ill. ;    28 cm. 
<br/><br/> Previously published under title: Strategic management. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>a Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?. 
<br/><br/><label>ISBN: </label>9780273767480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategic planning -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.4012