The handbook of media and communication research :  qualitative and quantitative methodologies / 
edited by Klaus Bruhn Jensen. 
 - 2nd ed. 
 - New York :  Routledge,  2012. 
 - xii, 431 p :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 371-411) and index. 
<br/><br/><label>ISBN: </label>9780415609661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Humanities--Methodology.<br/>Social sciences--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.23 H A M