Success in innovation : improving the odds by understanding the factors for unsuccess /

Verloop, Jan.

Success in innovation : improving the odds by understanding the factors for unsuccess / Jan Verloop. - First Edition. - 127 pages, 24 cm.

Includes index.

Foreword -- Acknowledgements -- Introduction -- The innovation process -- Insights in innovation -- The innovation bridge -- Building the business -- Factors for unsuccess -- Wrong starts -- Poor execution -- Unhappy endings -- Factors for success -- Internal factors -- External factors -- Appendix: The option value -- Index.

9780123978899


Technological innovations--Economic aspects.
Industrial management.
Business enterprises--Finance.
Success in business.

658.4/063

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