Strategic marketing /
Mooradian, Todd A.
Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring. - Upper Saddle River, N.J. ; Harlow : Pearson Education, 2012. - xxiv, 384 p. : ill. ; 24 cm.
"International edition"--Cover.
Includes bibliographical references and index.
9780137136971
Marketing -- Management.
Strategic planning.
658.802 M T S 221
Strategic marketing / by Todd Mooradian, Kurt Matzler, Lawrence J. Ring. - Upper Saddle River, N.J. ; Harlow : Pearson Education, 2012. - xxiv, 384 p. : ill. ; 24 cm.
"International edition"--Cover.
Includes bibliographical references and index.
9780137136971
Marketing -- Management.
Strategic planning.
658.802 M T S 221