Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, N.J. ; London : Pearson Education, 2010. - 929 p. : ill., ports. ; 28 cm.
Includes bibliographical references (p. 866-905) and index.
9780136094234
Marketing research.
Marketing research -- Methodology.
658.83 M N M 221
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, N.J. ; London : Pearson Education, 2010. - 929 p. : ill., ports. ; 28 cm.
Includes bibliographical references (p. 866-905) and index.
9780136094234
Marketing research.
Marketing research -- Methodology.
658.83 M N M 221