Consumer Psychology /

Jansson-Boyd, Cathrine V.

Consumer Psychology / Cathrine Jansson-Boyd. - New York : McGraw Hill, 2011. - xv, 258 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Machine generated contents note: -- Living in a consumer society -- Young Consumers -- When shopping becomes a burden -- Consuming the environment -- Changing our identities by changing our possessions -- A moment on the lips is a lifetime on the hips -- Shopping for happiness -- Out of sight out of mind.

"Can shopping make you happy? How do the things you consume mould your identity? Jansson-Boyd provides an engaging and lively introduction to consumer issues that encompasses shopping, the influence of the media, the environment and more. The book will interest readers that have questioned how living in a consumer society affects human behaviour"--

9780335229284


Consumer behavior--Psychological aspects.
Shopping--Social aspects.
Shopping--Psychological aspects.
Shopping--Environmental aspects.
Shopping--Moral and ethical aspects.

306.3 / J C C

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