عرض عادي عرض مارك عرض تدوب

Peter, J. Paul .

Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - 9th ed. - Boston : McGraw-Hill, 2010. - xix, 554 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780071267816

Subjects--Topical Terms:
Consumer behavior.
Marketing.

Dewey Class. No.: 658.8342 P J C